What is Inbound Marketing?
Inbound marketing is a marketing “approach focused on attracting customers through content and interactions that are relevant and helpful.” Hubspot, a website with information on inbound marketing, content marketing, and many more helpful resources to improve awareness and success of your business, created the inbound methodology to help turn strangers into returning customers and then promoters for your brand.
Now that we have some background on what inbound marketing is, let’s take a look at what goes into the whole process and how it can be beneficial to your brand.
A lot of businesses find success with inbound marketing because of it’s ability to get information to their consumers without being pushy or annoying. According to a Gartner Research report, “by 2020, customers will manage 85% of their relationship without talking to a human.” If this becomes true, inbound marketing methodology will become even more important for your brand to adopt. Inbound uses the marriage of time, content, and place to become successful. When you create and post timely content that is relevant to your consumers it is more likely to resonate with them, instead of being pushy and interruptive.
But How Will it Help Me?
So enough about what inbound marketing is and what it does, we need answer the question of the hour. Why should you use inbound over a different marketing method? The answer is simple…it works! Big name companies made the switch to inbound marketing practices and have become very successful on the online side of their business. Companies such as Starbucks, GE, and Dell all use inbound marketing strategies to interact with their customers, respond to positive and negative comments on social media, and to convert strangers into returning customers that grow into being promoters of these big brands. So what are you waiting for? Head over to HubSpot and get your team certified in inbound marketing!
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