Bill Adams Auto Sales is a used car dealership that needed an online presence in order to set themselves apart in an ultra-competitive industry. For us, this meant that we needed to design a website that not only caught the eye, but could be updated as quickly as possible in order to keep up with an ever changing inventory of cars.
Client Bill Adams Auto Sales
Date April 2015
Skills Web Design
We focused on a simple design to direct focus on the cars themselves and let them do the talking. We wanted to avoid clutter to allow the viewer to focus on the rotating list of the newest additions, allowing customers can to easily keep up to date on what has been added since they last visited.
There is obviously quite a bit of turnover in the used car business, so we wanted to make it as easy as possible to update the website in order to allow the viewer to know exactly what cars were on the lot at any given time.
The way that a car looks is obviously very important when making a purchase, which is why we took as many pictures as possible of each car before listing it, but looks aren’t always the most important thing. For that reason, we added a detailed product description to each and every car in order to give the customer the most information possible in helping them to find the right car for them.