Social media, for a lot of people, may be a foreign and complicated concept. If you are one of these people, you’re not alone. Technology is constantly changing and advancing and it seems like once we master one platform on, another one that seems even more daunting comes out. Whether you are starting a social media strategy from scratch or just want to post updates about your company on Facebook, don’t fret. It’s not as scary or complicated as it may seem on the surface. To get you started in the realm of social media and all it encompasses, come along with me on a ride I like to call Social Media 101: Back to Basics.
Social Media Strategy: Do I really need one?
Building a strong social media strategy can either make or break a company, especially today when the majority of business is done online. Depending on the target audience of your business, you need to make sure that you have a strong, reliable, and up-to-date strategy. Starting out, think small and local. BrandNetworks offers great information on the steps that are necessary to execute a killer local strategy. You might be asking yourself, “Do I really need a social media strategy for my company?” and the answer is absolutely. Just as BrandNetworks says, if you answer yes to any of these questions, a local social media strategy should be in your very near future:
- Do you have a multi-location business?
- Do you want to build your community?
- Do you want to create recognition?
Millennials, Millennials, Millennials
There are 92 million millennials in the United States, making it the largest generation to date. So why are millennials important for you ask? They are dominating it. Forbes lists that 25% of millennials, ages 25-34 are on Instagram daily, while 33% of their younger counterparts, ages 18-24 are on the platform daily. 38% said that after researching a product, brand, or service online they would take to social media to let their friends and family know what they think. If you are looking for some help re-vamping your social media presence, interviewing millennials for the job would be a step in the right direction.
Twitter, Facebook, and Instagram, oh my!
Creating a presence on each individual platform is a must. People are more likely to interact with businesses and products that feel familiar to them. Whether that familiarity comes from eye catching graphics that show up on their Twitter feed, or a 15 second video that plays as they come upon it on Facebook, visual content is key. You have to make sure that your company has a voice on social media. Make sure that there is a real person on the other side of the screen, ready to address concerns appropriately and share gratitude with loyal customers.
So what are you waiting for? Get out there and start tackling social media head on. It may seem overwhelming at first, but it will get better and soon you will be a master at it.