Twitter: What’s the point?

If you’ve ever been that person who says, “I don’t get Twitter,” “What’s the point of Twitter,” or “What’s the point of a hashtag,” you’ve come to the right place. Twitter has taken the world by storm and can make a simple 30 second video go viral in 2 hours or less. It’s only going to keep advancing and growing, so it is important that you know how to use it and how to get the most out of it.

What is a hashtag?

hashtag, twitter

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Hashtags, #, commonly referred to as a “hash” symbol, or a pound sign, very important tools in social media. You can create a specific hashtag for a special event or use a hashtag in a post to get found in a thread of a certain post. According to, a hashtag is a way to categorize a tweet’s topic. For example, log into Twitter right now and type in #socialmedia in the search bar. The results that show up will be tweets about social media, social media focused accounts, and tweets including the hashtag, #socialmedia. So try it out! Create a hashtag specific to your company or brand and tweet it out to your followers and make them respond with your hashtag. When you search your unique hashtag, all the tweets that include your hashtag will show up in one place.

What are all these terms?

There are a few terms that are associated with Twitter that you might have heard before. Mentions, DM’s, followers, and retweet, are just a few of them, so let’s break them down.

A mention is tagging a specific person or company in the tweet you are sending out. If you type the “@” symbol before someone’s Twitter name, it will tag them and they will be notified that you sent a tweet with their name in it. For example, if you went to Twitter and typed @937_Digital, our account would be notified that you sent a tweet.

DM stands for Direct Message, which is basically just what it sounds like. A DM is a way to send someone a private message through Twitter that only they will be able to see.

When you retweet something, you are basically sharing it on your timeline, similar to Facebook. Below each tweet there are a set of options that look like this: screen-shot-2017-02-23-at-1-05-42-pm937digital retweet

The symbol in the middle is what you would click if you wanted to retweet something. Once you click it, an option will pop up asking you if you want to add a comment. If you want to just retweet the tweet as is, click retweet in the bottom right corner. If you would like to add a comment of your own to the tweet, type your comment above and it will show up above the original tweet.

The arrow symbol in the picture above is what you would click if you want to reply to a tweet. A reply and a retweet can get confusing because you can still reply to someone if you retweet their tweet, however, when you just choose to reply to someone’s tweet, their original tweet will not show up with the reply like it would if you retweeted it.

Last but certainly not least, the heart symbol is what you would click if you wanted to favorite a tweet, formerly known as “liking” a tweet. By clicking this, the person will get a notification that you liked their tweet. You can also go back and track all the tweets you have favorited in the past on your twitter homepage. 937digital favorites



What now?

While this is certainly not everything you need to know about Twitter, it will give you a good understanding of how Twitter works and what all the different terms and symbols mean. So get out there, start using hashtags, retweet and favorite some good content, and have fun!  Oh, and while you’re at it, send us a tweet with the hashtag, #937DigitalBlog! Happy tweeting!



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