What is WordPress?

 

In a nutshell, WordPress is a content management system that allows you to easily publish and change content. Without WordPress, if you wanted to start a blog for example, you would have to edit the code of your site every time you wanted to add a new post and manually update your page. WordPress takes care of all of this for you and makes adding and changing your content a cinch.

WordPress started off as primarily a blogging tool, but it has evolved into much more than that. You can use WordPress to make essentially any sort of website that you can think of, from a blog, to a portfolio, to a shop—the possibilities are virtually endless. Some of the most notable sites that use WordPress are The New Yorker , BBC America, Variety, and Best Buy, among others.

As you can see, WordPress is incredibly versatile, but why should you use it?

Why Should I use WordPress?

 

The Price – It’s 100%, completely free. That’s right, it doesn’t cost a dime. There are certain features that may incur a cost, but anyone can sign-up for a WordPress site for free and be ready to go in just a few minutes. Which leads us to our next reason—

Installation – It may seem like a big task to set up a website, but with WordPress anyone can do it. You simply go to the signup page, and follow 6 simple steps, and you’re all ready to go. Of course, customizing your WordPress site might take a bit more time, but you can have your basic site set up in a matter of minutes.

Support – As we said, WordPress is an incredibly popular CMS. This means that nearly any problem you run into, someone else has too. Whereas with other CMS’s it can take you hours upon hours trying to hunt down a solution to your problem, with WordPress it typically only takes a few seconds searching in their support forums to find an answer to your question.

Customizable – Many other sites similar to WordPress only offer a couple different, cookie-cutter layouts. This means that your site isn’t custom tailored for exactly what you’d like it to be. With WordPress and it’s use of custom themes and plugins, you can fit your site to meet your needs.

Mobile Friendly — According to SimilarWeb’s State of Mobile Web US 2015 report, about 56% percent of web traffic comes from mobile devices and this number is only going up. This is why it’s so important that your site be optimized to be viewed on mobile as well as desktop formats. The vast majority of WordPress themes automatically optimize your site to be viewed on mobile devices, giving your site the highest possible ease of use.

Versatility – We touched on it a bit earlier, but using WordPress doesn’t mean that your site has to be a blog. You can use it to make:

  • An eCommerce website or store
  • A video publishing website
  • A portfolio
  • A membership website
  • An appointment booking website

The possibilities really are endless.

SEO – Search Engine Optimization is of the utmost importance in keeping your website at the top of relevant search results. The good news is that WordPress comes well equipped to help you reach your full SEO potential. Other SEO plugins, like Yoast SEO, let you delve in a little deeper and set your own terms. However, these sorts of plugins aren’t necessary for a WordPress site to achieve great SEO results.

There we have it, a basic overview of just about everything you need to know to get started working with WordPress. So what are you waiting for?

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